Sunday, June 19, 2005

Who Needs Copywriters?

This is a good morning for a rant.

I'm not sure what prompted Jason Fried to write about writing for software in the "Signal vs. Noise" blog, but I always appreciate a good plug for technical writers. I agree with his point: pay attention to your writing.

I'm just not sure what prompted him to call it copywriting.

To me, copywriting is what marketeers do, and it involves words like scalable and cross-platform and verticals. Writers write. Marketeers write copy. I'm not the only one who thinks this.

I'm not sure why I'm so cranky about the term CopyWriting. I guess I think it's just overdone. The word Writing gets the point across, doesn't it? What more do you communicate by adding Copy to it? What else might I be writing? Dishes? DishWriting. As Jason notes, you should not use seven words when four will do. I add: don't use a double word, when the single one will do: writing, not copywriting.

CopyWriting seems like a wiki word to me. I'm cranky about them too.

So, despite my ranting, I urge you to do as he means, not as he says. Do not skimp on writing or writers. Pay attention to writing. It's an important part of the UX.

Allen -- visualizing interactive supply-chains leveraging world-class deliverables
um, and working as a writer. Need one?
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